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THE TOP STORY: Falwell ... or
Fallwell? By Chris Graham/AFP Chris
Lamparello was sitting at home one night six years ago watching a
broadcast of CNN's "Crossfire" that featured a debate on whether or
not gay men should be allowed in the Boy Scouts when he decided that
enough was enough. "When it came time for Jerry Falwell to speak, he
said that gay men should be prohibited from joining the Scouts
because 'no one knows what would happen when the lights go down
...'"
INSIDE ... Kilgore fleshes out tax-relief
plan By Chris Graham/AFP
Backdoor tax increases resulting from increases in local
property-value reassessments are "unfair," Republican Party
gubernatorial-nomination frontrunner Jerry Kilgore said on
Wednesday. "I don't know about you, but the only number that I care
about as a taxpayer goes in that little box on the right-hand side
of each check that I write. If that number goes up, my tax burden
goes up ..."
IN FOCUS: Athletics vs. academics By Chris
Graham/AFP It's not a Texas-sized
sports-construction boom, but for the Shenandoah Valley, the recent
spate of activity related to high-school sports facilities has been
noteworthy. Waynesboro broke ground last week on a $1.2 million
track and soccer complex that should be ready for use next spring.
Augusta County, for its part, is in the process of building
athletics field houses at three county high schools
...
NOTES FROM THE PRESS: Virginia pol news and
notebook By Chris Graham/AFP
Political-action committees were busy in the second half of the
month of May, according to a read of data provided by the Virginia
Public Access Project. Among the groups reporting having received
donations of $10,000 or more in the period running from May 16-May
25 were ...
EYE ON VIRGINIA: McDonnell-Baril campaign heats
up By Chris Graham/AFP
Republican attorney-general nomination candidates Steve Baril and
Bob McDonnell traded ethics-related barbs in dueling news
conferences on Wednesday. Baril, a Richmond-based private-practice
attorney, said McDonnell, a Virginia Beach legislator also in
private practice, has violated ethics standards by representing
paying clients before state agencies. McDonnell countered by citing
attorney-general and the Virginia State Bar saying that it is not a
conflict of interests ...
EYE ON VIRGINIA: Baskerville lays out competing tax-relief
plan By Chris Graham/AFP
Democratic Party lieutenant-governor nomination candidate Viola
Baskerville isn't interested in waiting until 2009 to do something
about skyrocketing property assessments. "What I'm hearing from
citizens is yes, our property assessments are a problem now, and we
need to do something about it now. So why should we wait until 2009
to do something?" the Richmond delegate said on Wednesday
...
EYE ON THE VALLEY: Connaughton pushing for 'Net
filters By Chris Graham/AFP
Putting filters on public-library computers to block patrons' access
to hard-core pornography isn't a First Amendment issue. "Libraries
are not in the business of purchasing pornography for citizens to
view. And they shouldn't be providing their patrons with the same or
even more intense types of pornography over the Internet,"
Republican Party lieutenant-governor nomination candidate Sean
Connaughton said on Wednesday during a campaign stop at the Staunton
Public Library.
THE AGENDA: Augusta County School Board meeting
tonight By Chris Graham/AFP The
Augusta County School Board will meet tonight at 7 p.m. at the
Augusta County Government Center in Verona. The public is invited
and encouraged to attend. The agenda for the meeting includes
...
THE AGENDA: Lexington City Council meeting
tonight By Chris Graham/AFP
Lexington City Council will meet tonight at 8 p.m. in the Regional
Court Facility at 150 S. Main St. The public is invited and
encouraged to attend. The agenda for the meeting includes
...
ON THE BEAT: From the WSVA newsroom
... By Karl Magenhofer and Heather
Fellin Men accused of dealing drugs
arrested Man charged in fatal accident Ag museum
planned
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Journalism digs deeper into niche
Guest View
Bruce Kesler
Special to The Augusta Free Press
Did I say niche? Sorry, I meant ditch.
On almost any issue, on almost any measure, study after study
shows major differences in political and social leanings between
mainstream journalists and the public. Similarly, repeated surveys
demonstrate a far higher skepticism among the public of journalistic
product than journalists have of themselves.
Readership of newspapers and viewership of the three formerly
leading networks continues to drop by major percentages, up to half
or more from the 1960s. The most common response from leading news
media figures is that the public is ignorant or misguided, and just
doesn't understand the reality to which only they are privileged to
know.
Their economic response is to increasingly become purveyors to
their niche market, toward the more liberal readers and viewers. The
purview and views of leading newspapers and TV networks increasingly
narrows. Journalistic standards of fact, confirmation and balance
are increasingly revealed as lacking.
The spiral continues as the leading media's market further
contracts. Their staffs are increasingly reduced along with their
ability to provide knowledgeable, on-the-scene value-added to their
customers.
In short, this niche marketing, largely self-caused, and
narrow-mindedly self-protective of cherished views, has become a
ditch. And, the formerly leading media keeps digging the ditch
deeper.
A correspondent in Mosul, Iraq, Michael Yon, recently wrote:
"Finding or generating news can be costly ... the media squeezes
news cheaply from Iraq." Yon describes, step-by-step, how actual
news dispatches are created. Yon points out that with rare
exception, the media condenses military action reports into
collections of one-line U.S. casualty lists ending with the latest
cumulative death count. Yon observes, "a consequence of these media
releases is that they allow the press to appear omnipresent on the
battlefield, when in fact they usually stay close to the Green Zone
in Baghdad." Yon continues: "The math is easy: Send a dozen
journalists to Iraq, or hire one cheaply to live in Baghdad. The
media gets a bargain rate on instant credibility from their
'embedded journalist in the heart of the Sunni Triangle,' who spends
a few minutes a day paraphrasing media releases, then heads
downstairs for a beer at the hotel bar."
Yon concludes, "Nobody is well served by this arrangement. ...
Yet, finally, the ultimate decision maker is the person reading or
watching the news. We cannot expect mainstream media to give quality
reporting if we accept drive-through service every night." More and
more of the public avoid the poor news nutrition from the
drive-through.
Daniel Okrent, reflecting on his stint as readers' representative
at The New York Times, wrote in his final column that
"economic pressures have spread finite staff resources." Several
days later, the Times announced a further layoff of more than
100 from the newsroom.
Two major foundations just announced major grants to five
prominent college journalism programs at Columbia, Berkeley,
Northwestern, University of Southern California and Harvard. The
purpose, in the words of The New York Times reporter, is to
"find ways to prepare journalists better." The remedy includes an
emphasis on "pairing journalists with scientists, historians,
economists and other scholars on their campuses."
Broader education and knowledge of academic specialties is
certainly to be welcomed among future journalists. Still, again
without belaboring the reader with the reams of statistics, every
study of academia has demonstrated an overwhelmingly liberal tilt,
more than 9 to 1 in the humanities and 6 or 7 to 2 (yes, there are
some apoliticals there) in the sciences.
Wouldn't future journalists, and their customers, benefit more
from more partnering with the practical education and experience of
mentors in government and the military?
The declining market of the leading media is rooted in the twin
niche-ditch digging of alienating its customers by being so markedly
more liberal in political and social viewpoints and from resulting
corporate cost-saving providing a shabby product. It is difficult to
see working harder at coordination with society's other most liberal
constituency in academia as meeting the most pressing challenges for
journalism's successful reform. In the '70s, General Motors kept its
engineers in Detroit, while Nissan attracted engineers to Southern
California. Today, GM has half the market share it once had, and
Nissan's innovative designs increased its market share.
Both institutions, journalism and academia, are becoming less
relevant than they once were to the discourse and direction of the
country. Their closed-mindedness is evident to more and more
consumers, and is the cause of their self-marginalization. The loss
is not only theirs. We all lose vital cores necessary for a vibrant
democracy when journalism and academia repress diversity of views,
and even revel in digging deeper niche-ditches.
Bruce Kesler resides in Encinitas, Calif.
The views expressed by op-ed writers do not necessarily reflect
those of management of The Augusta Free Press.
What do you think? Share your thoughts on this story at letters@augustafreepress.com.
(Published 05-30-05/Opinion)
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